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App development in surat

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App development in surat

We at the Ethosteck provides a many services like website development,App development in surat, IOS app Development,Software development and many more it solutions………

COVID-19 Effect On Mobile User Behavior [App Install Insights]

This pandemic of Novel CORONA VIRUS is not only going to effect the economy of the world but will also have a major smack on the day-to-day life of people across the world. It would be native to expect that the things would return to the way they were before this pervasive. There will be major switch in all spheres of a person’s life. App development in surat People are heavily dependent on a lot of businesses and technologies. This crisis has impacted a lot of businesses in a negative but in turn it has opened the floodgates for some latest technologies to swoop in.

These emerging technologies were already in use but not in a major way. But since latest norms have been released keeping COVID-19 in mind, usage and necessity of these technologies have skyrocketed. Such increase in need and popularity of these technologies can be trimmed down to the fact that these technologies keep in check all the basic norms that have been issued to tackle COVID-19 App development in surat.

For a closer look at the role mobile apps are playing in helping people navigate this crisis, we turned to Ethos Teck, using our first-party telco data to review new app install trends from end of December 2019 through the first three weeks of March 2020. Here’s what we uncovered.

Delivery App Download Trends :

In March, thousands of Indian rushed to supermarkets, grocery shop and large/small store to stock up on essentials like Food, the thing of life’s necessity in preparation for spending additional time at home. But instead of fighting the lines at grocery stores or trying to grab supplies off ledge before they ran out, many people opted to just order items for their house on their phone. In fact, compared to January 2020 figures, new installs of PayTm, Big Basket and local shop (home delivery) application up 166% in March.

In early March, the number of new Big Basket app installs jumped to an all-time high for the year. More specifically, the number of new Big Basket app installs increased 51% in February and 49% in the first three weeks of March. Big Basket has long been one of the biggest brand names in this space, so it’s not surprising to see them with the greatest number of new users in this time of social distancing.

Apps For Entertainment :

In March, with huge chunks of the india populace stuck indoors, many people are turning to apps to keep themselves entertained. For example, usage of music apps Jio Saavan, YouTube music and Gaana was up 100% in March over January.

In the streaming music space, Pandora has seen a spike of new app installs throughout March so far. It will be interesting to see how audio app usage progresses over March. Apps like Spotify have made a number of investments of lair around podcasts, which are often associated with commutes. It remains to be seen if consumers will pivot to audio for entertainment, or if video will remain ascendant.

Social Media App Trends :

Many people are turning to social media apps right now too. Across the bulk of March, combined installs of Snapchat, TikTok, Instagram, Twitter and Facebook was up 23% from January 2020.

TikTok saw 32% more new app installs in the first three weeks of March, while Snapchat had 49% more new app installs in the same period. The number of new Instagram app installs increased 48% in February and 25% in the first three weeks of March. Seemingly, social apps that are used more for entertainment saw more new users compared to social apps that feature a heavy dose of news as well.

Video App Trends

On the video side, YouTube has seen an increase in new mobile app installs in March. As has gaming-focused video platform Twitch. And, by mid-March, new installs of Netflix, Hotstar, Jio Cinema and Prime video were combined up 33% from the beginning of the year. This again shows an increased interest in pure entertainment content among consumers during this period.

Mobile Gaming App Trends

Gaming apps have seen an increase in new users as well. By the second week of March, new installs of Candy Crush, Coinmaster. Hay day, PUBG and Subway Surfers were up 95% from January 2020 totals. And, by the second half of March, usage of CoinMaster. Daily Themed Crossword Puzzle and Words with Friends was up 67% from the beginning of the year.

As a result of the novel coronavirus, many workplaces are having their employees work from home. This has led to a sharp spike in new app installs for Zoom during the middle of March. Also with a notable uptick for Skype for Business. GoToMeeting and Join.me. In fact, between March 11 and March 22, total new installs of these four apps grew 2000% over January totals.

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